Task 2 Audience profile

https://www.billboard.com/articles/columns/chart-beat/8085975/us-music-consumption-up-2017-rb-hip-hop-most-popular-genre

"Additionally, the R&B/hip-hop genre represented 24.5 percent of all music consumption in the U.S. -- the largest share of any genre and the first time R&B/hip-hop has led this measurement for a calendar year. (The 24.5 percent share represents a combination of album sales, track equivalent album units and streaming equivalent album units -- including both on-demand audio and videostreams.)"


https://www.forbes.com/sites/hughmcintyre/2017/07/17/hip-hoprb-has-now-become-the-dominant-genre-in-the-u-s-for-the-first-time/#57a22ada5383

"Hip-hop/R&B, on the other hand, is responsible for just over 29% of all on-demand streams across the country, and that is the only field that is growing noticeably."


https://www.rbr.com/radio-program-demographic-rankers/

Overall popularity
23.8% R&B

Male
44.7% R&B (rank 13)

Female
55.3% R&B (4)

Age
40.1 R&B (12)

African-American 
53.6% R&B (1)


I think that the target audience for R&b are mainly:

• Teens/ young adults
• Age 13-25
• Gender: mostly female
• Ethnicity: Mostly african-american