Outline social media strategy

Snow white and the seven dwarfs

•  Viral video marketing- I could get someone to dress up as Snow white and a prince
• Snow White proposes to prince and he rejects her

Brand partnership- 

Gala ( fruit company) they produce the best apples in UK and obviously it's very important to emphasise the importance of the apple. It has to look nice and healthy in the outside. 

It will work for both partners because for the apple company, it will make their brand stand out and it will prove that it's clean and healthy looking apple in the outside (although she dies from it but that's only because of the narrative).

Licensed product 

There will be merchandise in Disney:

snow white dress, a really big apple, snow white and the seven dwarfs dolls, pillow, blanket cover, cushion, in lego, Snow white village for young girls.

This can get a lot younger audience engaged as well as young adults.