Black panther / essay

Production company: Marvel studios
Cast: Chadwick Boseman worth 5 million dollars
Licensed product: Lego, Civil war, Lexus
Conglomerates: Walt Disney studios they distributed the film.
Production budget:

Black Panther's production company is Marvel Studios because it's a superhero film from Disney and Disney owns Marvel Studios. Releasing a film from Marvel Studios is a big benefit for the film, as most of the films that Marvel Studios have produced has been successful at all times and Marvel Studio carries a big history with them too. They have produced various comic books and that attracted many audiences and since then, they have produced films based on the comic books which the audience will have some kind of expectations and seems like Marvel Studios have met those expectations that the audience held for their movies. Therefore, this time again the audiences expected the film to be another hit for Marvel.

The main protagonist of this film is Chadwick Boseman and he is worth 5 million dollars. Personally, I haven't heard of him. However, he may be known since he acted in Captain America. Marvel Studios may have cast him as the protagonist because of the previous experience in Captain America and since he is already introduced to the audience from Marvel Studios. Plus he is on the A-list cast list which obviously means he is a good actor himself. 

The production budget for the film Black Panther was 200 million which doesn't even include marketing and advertising. It seems like it was used for the actors, the set/costumes and most of all the CGI for the visuals. It's not that surprising for a superhero movie from Marvel Studios.

Black Panther marketing campaign must have costed a lot of money. From the advertisements that I have seen and that is still displayed. Posters were displayed all around London transport: underground, bus, railways, Uber, Taxi. Apart from that, posters were posted on billboards and the trailers were played on the screens of BFI Imax, also the Black Panther trailers were constantly played before every movie that was out around this time. It was also viral on social media, there were a lot of famous Facebook pages posting the trailers or the pictures from Black Panther even so on Instagram, twitter…etc.

For licensed products, it was on for: Lego, McDonalds, and Lexus. Lego produced Lego figures for Black Panther characters and in McDonalds they were advertising Black Panther on happy meal boxes and so on… Lexus car was used during the film when the protagonists gets on top of the car during a chase.

This links into brand partnerships, Lexus was one of the brand partnerships that was carried out in the movie.