tuesday 30/01/18
Key term:
Fordism: 3 terms
1.
2. standard item
3. Assembly line production
Vertical integration: production+distribution+consumption = owning all that
Package production: independent film company put together a film then goes to distribution studios (big 6) ask for money to make the film so they get a right to distribute the film into the cinemas
Production companies: 20th century fox, warner bros
Distribution studios:
Blockbuster- targeted at a mass audience, brand partnerships, large marketing budgets, released globally, gross more outside US than they do within.
Ex. Jaws - the first blockbuster
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After Jaws Star wars was released :
the used of licensed
Revenue sharing partnership- toy, clothing...etc manufacturer splitting profits with the distributor
Brand partnerships with Despicable me: Mcdonalds, Haribo, kinder, weetabix, jelly belly, operation, primark, capri-sun, airquee, tic tac, WHSmith,
game app
Fordism: 3 terms
1.
2. standard item
3. Assembly line production
Vertical integration: production+distribution+consumption = owning all that
Package production: independent film company put together a film then goes to distribution studios (big 6) ask for money to make the film so they get a right to distribute the film into the cinemas
Production companies: 20th century fox, warner bros
Distribution studios:
Blockbuster- targeted at a mass audience, brand partnerships, large marketing budgets, released globally, gross more outside US than they do within.
Ex. Jaws - the first blockbuster
---------------------
After Jaws Star wars was released :
the used of licensed
Revenue sharing partnership- toy, clothing...etc manufacturer splitting profits with the distributor
Brand partnerships with Despicable me: Mcdonalds, Haribo, kinder, weetabix, jelly belly, operation, primark, capri-sun, airquee, tic tac, WHSmith,
game app
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