31.01.18 theories

Effects theory and hypodermic needle.

Hypodermic needle

• One message from media- we take that
• Audience takes the whole message itself (passive)

Effects theory

• How media can affect the society and how society affects media.
• Moral panics- feeling that the situation is out of control , represents a threat to the moral order, ex. ebola
• Stanley Cohen in 1972

Cultivation theory: gerbner

High frequency viewers of television are more likely they are going to believe in it and will make them believe that the world is a far worse and dangerous place it can have a long term effects.