Evaluation of cross platform advertising (table)

	Strengths	Potential problems	Examples
Viral advertising	The marketing/ promotion will be more successful	It can be a short term success. It was very viral at the time but as the time went on, it was forgotten to the audience and they remembered the narrative more than the actual product.	Evian water advert. https://www.youtube.com/watch?v=38Bw8MSumh8
Native advertising	It can grab the audiences attention straight away. More likely to not skip the advert.	The audience could be confused or get lost into what the actual message is..	Kia hamster advert. https://www.youtube.com/watch?v=XqDb_5hs0v8
Targeted advertising	This will attract the audience more easily and it is most likely to not be ignored.	People may feel like they have lost their privacy as they may feel like they are being watched.	Facebook https://blog.hubspot.com/marketing/blog/tabid/6307/bid/33319/10-examples-of-facebook-ads-that-actually-work-and-why.aspx-0
Shoppables and Influencers	This can attract a variety of audiences. Such as mainstream to niche audience.	Audiences might feel like social media should only be for social networking and not for adverts.	Instagram and the hashtags. Also the use of celebrity endorsement on instagram posts to gain audience.