My advert analysis

Media AS / A2

Textual Analysis Table- Moving Image

	Denotation / what can be seen	Connotation / what is the meaning? Representation
Camera- angle, size and movement	Close up, mid length shot, extreme close up, full body shot	Using all these angles and techiniques made it look like it was a film which is what they have tried to get across.
Editing including any SFX	Cuts
Sound- diegetic, non-diegetic, narration etc.	Diegetic and non-diegetic, theme song, dialogue	There was a background music playing along that matches the theme. Also there was a constant dialogue to make the audience notice what kind of narrative it has.
Mise-en-scene: location, costume, props, lighting	There was the product at the end, football, pitch, house, watch, pictures	All of these props were to show the loss of his dad and the product at the last was to show what this advert is actually about