Task 3-changing platforms

• In today's media world, adverts cross over a range of platforms such as: Streaming social media, not just TV.
• Most audiences do not watch TV ads, unless it's a big "event", e.g. sporting events, "strictly final".
• Advertising remains a key source of revenue for all media. As people stream on-demand services, advertising has changed. E.g. pre-roll ads (the one you have to watch).

Synopsis of the article 2
Advertising is changing as audience watch TV differently and use other platforms.


Notes of the article 2

• Advertisement is more popular on different platforms such as social media
• Viewer who focus just on TV recall 2.43/3 of the brands mentioned. However on phones and tablets, the users only managed to recall 1.62 on average.
• 84% skip or fast forward the adverts and 60% of the people wanted to download or record shows so they can skip the advert.