Media HW

The Big Issue is sold globally and mostly in major urban centres in the UK. Their circulation figure says they sell out Big Issue 120,000 per week. Majority of their audiences are female and their demographic shows that they are mainly aged between 18-39 with a busy leading life and

those who are socially aware. Also, it shows that almost 56% of the audiences are female and rest are males and suggests that more than 60% of the audiences have a university degree and 41% are working in full time. The Big Issue also carries other parts of their business such as online shops that you can buy items; with investments that the audience can participate in and updates on events. Another thing to add is that the audience can now access a digital version of the Big Issue which costs the same as the print copy with the Vendors still earning 3.50 from every sale. Big Issues mission follows that there's also an independently funded registered charity that works with the Big Issue called The Big Issue Foundation, they help the Big Issue vendors so that they can get further support for their future with employment, education, housing and personal development.